Market

Market size examples UK: 400,000 – 500,000 beds
US: 3 – 3.5m beds

Targeting care home industry with a value adding product. Growth market with mature market competition and supply lines, possible future move to NHS market.

Early customer feedback positive with prototype suggesting sustainable demand.

Route to market through possible partnership with existing distributor or development of niche branded products for direct sales. Suggested pricing is within range to focus purchasing decision on added value services to care home clients.

Further after-sales opportunities with additional spare components and expanding range of products.